Cookie policy Shop America

Current version date: January 2nd, 2020

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We use cookies and other techniques such as JavaScript and web beacons on our website. Because we want to guarantee your privacy and improve the user-friendliness of your visit (s) to our website, we like to explain how and why we use cookies. Below we try to provide you with as much information as possible about the use of these techniques, including cookies, by Shop America.

Who is responsible for the processing of your data?

Shop America (referred to as “we”, “us” or “our” in this cookie policy), postal address:

Shop America
Keizersgracht 520 H
1017EK Amsterdam


is responsible for processing your personal data as described in this cookie policy.

What are cookies?

Cookies are small, simple text files that your computer or mobile device stores when you use our website.

What are the other techniques?

JavaScript and web beacons are standard internet techniques that, together with cookies, ensure that a system can collect information (JavaScripts), store it in small, simple text files (cookies) and then send it (web beacons).

Cookies and other techniques are used in almost all existing websites.

By using cookies and other techniques we ensure for example that:

  • Visiting our website is more fun and easier for you;
  • You do not always have to enter the same information when you visit our website;
  • We can offer you functionalities such as the wishlist or the shopping cart;
  • We can measure how our website is used and where we can still improve it;
  • We can recognize which device you use and can show you our website as in the best possible format;

Third party Cookies

Cookies from third parties are also placed on our website. The privacy and cookie policy of the company in question applies to the use of cookies by other companies.

Which cookies do we use? In brief:

Functional/necessary cookies
Functional cookies ensure that our website functions correctly. Examples of these functionalities are the shopping cart and the checkout.

Analytical cookies
With analytical cookies we collect statistics about the use of our website by our users with the aid of third parties. By measuring website usage, we can continue to improve our website for the benefit of our users.

Social media cookies
Social media cookies are cookies that make functionalities of the social media websites possible. For example the ability to play a YouTube video or a ‘like’ button for Facebook.

Advertisement cookies
We give third parties the opportunity to place advertising cookies on our website. We do this so that we can make the most relevant offers to you on the basis of your visit(s) to our website on third party website. For example you can see a advertisement from us related to the products you have purchased or viewed on another website. We ourselves have no insight into your online behavior, that data is controlled by the advertisement network like Google or Facebook.

In more detail:

Functional/necessary cookies
Functional/necessary cookies help our website to function properly:

  • The products you add to your wishlist are remembered and stored;
  • To give a notification with an unfinished order, so that you do not lose your products in the shopping cart;
  • Your browser settings are saved so that you can view our website in the most optimal format on your screen;
  • The ability to save your log-in data so you do not have to enter it every time;
  • The ability to respond to messages on our website;
  • To control an even load on the website, making it functional and accessible;
  • Detecting possible abuse or potential problems on our website, for example by registering consecutive failed log-in attempts.

Analytical cookies
We use analytical cookies with third parties to analyse the use of our website. These statistics provide us with insight into how often we are visited, and where we can improve our website. In this way we ensure that the experience with our website is continuously optimized. Among other things, the following data is stored:

  • The IP address, which is made anonymous;
  • Technical features such as the browser you use (such as Chrome, Internet Explorer or Firefox) and the resolution of your computer screen and which device you use;
  • From which page you came to the website;
  • When and how long you visit or use our website;
  • Whether you use the functionalities of our website. For example, making a wish list, placing an order or viewing previous purchases.
  • Which pages you visit on our website.

We use these cookies for example for:

  • Tracking the number of visitors to our website;
  • Measuring the duration per visit;
  • Determining the order in which a visitor visits the various pages of our website.
  • If you want to disable Google Analytics, you can download a browser plugin from Google turn off analytical tracking

    Social media cookies

    How do social media cookies work?

    Social media cookies are placed by the social media websites themselves. When you click on a social media button on our website, a social media cookie is placed. The social media company can then recognize your IP address the moment you want to share a page from our website. For the cookies that the social media parties place and the data they collect with them, we refer to the statements that these parties provide on their own websites. We encourage you to consult the privacy and cookie statements below on a regular basis:

    Advertisement cookies
    You can come across our advertisements on third-party websites. In order to keep these promotions and advertisements relevant, we use cookies. These advertisement cookies allow us to:

    • Keep track of which advertisements you have already seen;
    • Keep track of how often you’ve seen an advertisement;
    • To avoid showing you the same advertisement to often;
    • Track if you click on one of our advertisements;
    • Track if you’ve made a purchase after you have seen and/or clicked on our advertisement;
    • We can combine your online webbrowsing, search and purchase behavior on our website regardless of which device you use;
    • By combining these characteristics (from our, and other websites), our advertising partners can determine your advertising interest and can tailor the advertisements on third-party websites.

    Advertising networks act as intermediates for websites and advertisers. The advertisement cookies of these parties make it possible that:

    • Our advertising partners can combine your Shop America preferences with information they collect when you visit other websites.
    For the cookies that these parties place for advertising purposes, please refer to their policies. Because the policies can change regularly, we advise you to consult these privacy and cookie policies on a regular basis. The following parties place cookies on our website:

    The information is transferred to and stored by Google and / or Facebook on servers in the United States. Google and Facebook both claim to comply with the Privacy Shield principles and are affiliated with the Privacy Shield program of the US Department of Commerce. This means that there is an appropriate level of protection for the processing of any personal data.

    Browser settings

    If you do not want websites to store cookies on your computer, you can adjust your browser settings. You will then receive a warning before cookies are placed. You can also adjust your settings so that your browser refuses all cookies or refuse only cookies from third parties. You can delete cookies that have already been placed. Note that you must adjust the settings separately for each browser, device and computer you use. Please note that if you do not wish to use cookies we can not guarantee that our website will function properly. It can cause problems with remembering products in your shopping cart and for example to be able to purchase any products. Cookies are often neccary for a website to function. In addition, refusing cookies also does notmean that you will no longer see ads. The ads that you do continue to see are only no longer personalized to your interests and are repeated more often. How you can adjust your settings differs per browser. Click on one of the links below to go directly to your browser’s settings or, if necessary, consult the help function in your browser

    If you want to turn off cookies from specific parties, you can do so via

    Delete cookies

    Delete cookies in Chrome:
    Click on the 3 dotted icon at the top right. Click on ‘Settings’ > ‘History’> ‘Clear browsing data’. Make sure in any case that ‘Delete cookies and other site and plug-in data’ is checked. You can also indicate how old the Cookies should be. Select ‘Everything’ here.

    Delete cookies in Firefox:
    Click on the icon with 3 lines at the top right. Go to ‘Options’ > ‘Privacy’. Click ‘Clear your recent history.” Under ‘Details’ you can indicate exactly what you want to delete. In any case, tick ‘Cookies’. You can also indicate how old the Cookies should be. Select ‘All’ here.

    Delete cookies in Internet Explorer:
    Click on the icon of a gear at the top right. Go to the ‘Security’ menu > ‘Delete browser history’. Now you can specify exactly what you want to delete. In any case, tick ‘Cookies and website data’. Click on ‘Delete’ at the bottom of the window.

    Cookies verwijderen in Microsoft Edge:
    Click on the Menu icon (icon with 3 lines) at the top right. Click on the clock icon, this is the tab ‘History’. Click on ‘Delete all history’. Now you can specify exactly what you want to delete. In any case, tick ‘Cookies and stored website data’ and click on ‘Delete’. At the bottom you can indicate whether you always want to delete this data when you close Microsoft Edge.

    Delete cookies in Safari:
    Click on ‘Safari’> ‘Preferences’ at the top left of the menu bar. Select the ‘Privacy’ tab at the top of the window. Then click on ‘Delete all Website data’.

    Closing remarks

    We will amend our statements when our website or the rules around cookies change. You can consult the current version of this cookie policy by clicking on the link to the cookie policy of Shop America at the bottom of each page.

    View the complete cookie overview of Shop America (pdf) – to follow

    You can also read our privacy policy on this page


    Questions? Don’t hesitate to contact us. We’re here to help!